wp_263060 – Club Dirigenti Marketing

Cerimonia per il conferimento di quattro nuovi “Cavalieri del Marketing”.

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L’ 8 ottobre del 2021 alle ore 18.00 presso lo stand Florio in via Messina Marine 40 a Palermo si terrà la cerimonia per il conferimento di quattro nuovi “Cavalieri del Marketing”.

All’apertura un breve convegno dal titolo “valore strategico della formazione aziendale e stretta collaborazione con gli atenei siciliani”.

Interventi:

· Antonino Salerno Presidente del Club Dirigenti Marketing

· Marco Ventura Vicepresidente del Club Dirigenti Marketing

· Salvatore Limuti Direttore del Centro Studi del Club Dirigenti Marketing

· Salvatore Casabona Professore ordinario di diritto comparato e degli scambi internazionali dell’università degli studi di Palermo.

Seguirà:

Cerimonia di consegna di quattro nuovi titoli di “Cavalieri del Marketing” alle seguenti personalità:

Giovanni Puglisi Rettore Università Kore di Enna

Marco Aloisi Fondatore dell’Accademia Euromediterranea

Federico Lombardo di Monte Iato COO di Firriato Srl

Iolanda Riolo a capo del gruppo Riolo Spa

Report: La Sicilia che vogliamo

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Giovedì 6 febbraio, all’interno della splendida Sala degli Specchi di Villa Niscemi, si è tenuta la presentazione del secondo Report “La Sicilia Che Vogliamo” sulla percezione dell’andamento economico siciliano realizzato dal Centro Studi del Club Dirigenti Marketing, elaborando le risposte al questionario sottoposto ai Cavalieri del Marketing.

Dopo il saluto del Presidente Pino Toro, è seguito l’intervento di Salvatore Limuti, Direttore del Centro Studi del Club, che ha presentato il risultati del report, delineando lo scenario attuale, a distanza di cinque anni dal precedente.

A seguire i contributi di Antonino Salerno, Presidente della Salerno Packaging, Giulia Adragna Export Manager di Manfredi Barbera & Figli Spa, Ettore Artioli Amministratore Unico di Solidea.

Numerosi gli interventi degli imprenditori intervenuti con le loro testimonianze.

è possibile scaricare il report cliccando qui

Sono aperte le iscrizioni alla XXXIII edizione del premio Agorà per la pubblicità

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Questa XXXIII edizione del Premio Agorà per la pubblicità, presenta alcune novità importanti, prevedendo oltre a tutte quelle che nelle 32 edizioni abbiamo adottato, una sezione speciale dedicata al settore del vino che presenta 5.000 marche censite e ben 50.000 etichette accertate.

Una particolarità che ha richiesto criteri di valutazione con una Commissione aggiuntiva, formata da esperti di grafica e di packaging del vino.

Per questa edizione prevediamo di assegnare almeno 3 premi: ORO, ARGENTO e BRONZO per ciascuna delle sezioni, considerando il maggior numero di partecipanti.

Il primo assolutodiventa PREMIO AGORÀ PLATINUM

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wp_263060 - gennaio 12, 2020 - Comunicati stampa, News - Marketing, Premio Agorà - No Comments

Linkedin: Un’opportunità per manager e aziende siciliane

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Mercoledì 13 marzo in Sicindustria. si è tenuto il seminario “Linkedin, un’opportunità per Manager e Aziende siciliane”. Questa iniziativa ha raccolto l’interesse di manager e liberi professionisti intervenuti nell’interessante presentazione. Un ringraziamento ai relatori Giuseppe Toro, Nino Salerno,Salvatore Limuti, Giuseppe Siino, Angelo Valenza, Giorgio Putignano, per le loro testimonianze. Ecco disponibili gli atti del seminario e le foto.

Download presentazione Salvatore Limuti

Download presentazione Giorgio Putignano

Download presentazione Angelo Valenza

Download presentazione Giuseppe Siino

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wp_263060 - marzo 19, 2019 - Convegni, News - Convegni - No Comments

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Il 9 novembre, alle ore 16,00 nella sala convegni di Confindustria Sicilia, in Via A. Volta – Palermo, si è svolto il convegno sul tema “Nuove strategie e media in periodo di crisi”, che ha affrontato il delicato tema dei nuovi orizzonti della comunicazione pubblicitaria, in un momento di congiuntura economica sfavorevole e in seguito all’avvento dei new media accanto a quelli tradizionali.

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Scarica gli atti del convegno

Intervento Salvatore Limuti Presidente Club Dirigenti Marketing

Intervento Giovanna Maggioni Presidente UPA

Intervento Sarah Bartoccelli Key Account Manager Mosaicoon spa – Viral Media Company

Intervento Giuseppe Orobello Amm. Unico Radio Margherita sas

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wp_263060 - maggio 16, 2018 - Convegni - Convegni - No Comments

Scenari e soluzioni per la crisi dell’auto in Sicilia

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Mercoledì 10 aprile , alle ore 16,00 nella sala convegni di Confindustria Sicilia, in Via A. Volta – Palermo, si svolgerà il convegno sul tema “Scenari e soluzioni per la crisi dell’auto in Sicilia”.

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Scarica gli atti del convegno

Intervento Alfonso Castellano Direttore di ricerca

Intervento Giuseppe Siino Analista dei mercati e delle previsioni

Intervento Alessandro Flaccomio Agente Generale Assicurazioni

Intervento Francesco Sabatucci Web Analyst & Marketer

Intervento Alessandra Coco Esperta di Marketing, CRM e telemarketing

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wp_263060 - maggio 16, 2018 - Convegni - Convegni - No Comments

Il cambiamento nella politica, di contenuto e di forma

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Lunedì 11 Novembre 2013 alle ore 10.30 si terrà a Palermo il forum sul tema “Il cambiamento nella politica, di contenuto e di forma”.

Palazzo Brunaccini – piazzetta Lucrezia Brunaccini, 9 Palermo

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wp_263060 - maggio 16, 2018 - Convegni - Convegni, Giornate dell'Economia del Mezzogiorno - No Comments

Nuove idee per affrontare il cambio

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[/ffb_param][ffb_param route=”o gen repeated-lines 1-|-h3 h3 text”]Da padre a figlio, uno dei momenti più a rischio per le imprese[/ffb_param][/ffb_section-heading_2][/ffb_column_1][ffb_column_1 unique_id=”25n85427″ data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A0%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22xs%22%3A%2212%22%2C%22sm%22%3A%22unset%22%2C%22md%22%3A12%2C%22lg%22%3A%22unset%22%2C%22is-centered%22%3A0%2C%22not-equalize%22%3A0%2C%22is-bg-clipped%22%3A0%2C%22xs-last%22%3A%22no%22%2C%22sm-last%22%3A%22unset%22%2C%22md-last%22%3A%22unset%22%2C%22lg-last%22%3A%22unset%22%2C%22xs-offset%22%3A%22unset%22%2C%22sm-offset%22%3A%22unset%22%2C%22md-offset%22%3A%22unset%22%2C%22lg-offset%22%3A%22unset%22%2C%22xs-pull%22%3A%22unset%22%2C%22sm-pull%22%3A%22unset%22%2C%22md-pull%22%3A%22unset%22%2C%22lg-pull%22%3A%22unset%22%2C%22xs-push%22%3A%22unset%22%2C%22sm-push%22%3A%22unset%22%2C%22md-push%22%3A%22unset%22%2C%22lg-push%22%3A%22unset%22%2C%22xs-overlap%22%3A%22no%22%2C%22sm-overlap%22%3A%22unset%22%2C%22md-overlap%22%3A%22unset%22%2C%22lg-overlap%22%3A%22unset%22%7D%7D%7D”][ffb_paragraph_2 unique_id=”25n85d2a” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22text-is-richtext%22%3A%221%22%2C%22align%22%3A%22text-left%22%2C%22align-sm%22%3A%22%22%2C%22align-md%22%3A%22%22%2C%22align-lg%22%3A%22%22%7D%7D%7D”][ffb_param route=”o gen text”]

La Fondazione Curella ha assegnato al Club Dirigenti Marketing una sezione delle sue “Giornate dell’Economia”. L’intervento è avvenuto il 4 dicembre 2014, alle ore 16,30, a Palazzo Ziino di Palermo.

Ha tenuto la relazione il Past President del Club e A.D. della Marketing Management s.r.l., Salvatore Limuti, che ha affrontato il delicato tema del cambio generazionale nelle aziende.

“Il passaggio generazionale – ha detto Limuti – ha implicato sempre molti problemi. L’elemento che più contribuisce alla sua complessità, è nella struttura patrimoniale delle aziende italiane.

Prevalgono infatti le ditte individuali e le società di persone, mentre per l’80% le s.r.l. e le s.p.a. sono nella realtà aziende familiari, per cui la società ha il più delle volte la funzione di separare il capitale sociale dal patrimonio familiare. E’ già questo un freno al naturale ricambio generazionale, che invece dovrebbe essere un fattore strategico di sviluppo. In Sicilia questo problema è più accentuato poiché la quota di capitale destinata alle aziende è molto più contenuta e la base societaria è estremamente concentrata in pochi soggetti, in genere nel capostipite. Il passaggio generazionale può avvenire a seguito della maturazione del processo di accumulo economico, cioè quando si raggiunge il massimo della capitalizzazione e al sopraggiungere dell’età anagrafica del fondatore, che obbliga il passaggio più o meno graduale della conduzione aziendale. Negli ultimi 20 anni si è vista abbassare l’età anagrafica del passaggio, per effetto dell’incalzante innovazione tecnologica, che trova nella nuova generazione una maggiore facilità di gestione.

Infine, più recentemente si è velocizzato il passaggio generazionale, sotto la spinta della globalizzazione e della informatizzazione, per la maggiore importanza strategica della conoscenza.

Anche in Sicilia sono così nate ex novo o derivate da spin-off di aziende familiari o delle Università, società di servizi estremamente innovative. In queste nuove forme di impresa, apparentemente più liquide, la massa di investimento strutturale è inferiore, in quanto non destinata a immobili o impianti industriali. Nel contempo il suo impiego è sempre più rapido e mirato. E’ chiaro come risulti difficile valutare la opportunità e i rischi di iniziative imprenditoriali molto più focalizzate sulle idee anziché sugli impianti produttivi. Ecco che il ricambio generazionale con le nuove aziende ad alto contenuto di innovazione, richiede l’utilizzo di strumenti finanziari che velocizzino l’attivazione di progetti che hanno come finalità idee e sistemi innovativi.

L’isola vive attualmente le contraddizioni del sistema, così molte delle aziende storiche sono fallite, come ad esempio Birra Messina e Pastificio Tomasello, mentre la più grande Averna è stata acquisita dal Gruppo Campari. Sopravvivono quelle in cui la nuova generazione ha difeso e rilanciato i risultati pregressi, vedi Dolfin, Condorelli, Barbera, Torrisi, Morettino, Planeta, Rallo e altri generalmente espressione dell’agricoltura tradizionale e moderna. Nascono società sull’innovazione, come Edisonweb e Mosaicoon.

Poiché il processo di accumulo si è arrestato (anche grazie al sistema fiscale), il passaggio generazionale e la nascita di nuove imprese dipenderanno sempre più dalla qualità delle idee e da più moderni sistemi di finanziamento.

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wp_263060 - maggio 16, 2018 - Convegni - Convegni, Unesco - No Comments

Capitalizzazione del sapere e innovazione

[/ffb_param][ffb_param route=”o gen repeated-lines 1-|-h3 h3 text”]LE DIVERSE STRADE DEL SUCCESSO.[/ffb_param][/ffb_section-heading_2][/ffb_column_1][ffb_column_1 unique_id=”25n85427″ data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A0%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22xs%22%3A%2212%22%2C%22sm%22%3A%22unset%22%2C%22md%22%3A12%2C%22lg%22%3A%22unset%22%2C%22is-centered%22%3A0%2C%22not-equalize%22%3A0%2C%22is-bg-clipped%22%3A0%2C%22xs-last%22%3A%22no%22%2C%22sm-last%22%3A%22unset%22%2C%22md-last%22%3A%22unset%22%2C%22lg-last%22%3A%22unset%22%2C%22xs-offset%22%3A%22unset%22%2C%22sm-offset%22%3A%22unset%22%2C%22md-offset%22%3A%22unset%22%2C%22lg-offset%22%3A%22unset%22%2C%22xs-pull%22%3A%22unset%22%2C%22sm-pull%22%3A%22unset%22%2C%22md-pull%22%3A%22unset%22%2C%22lg-pull%22%3A%22unset%22%2C%22xs-push%22%3A%22unset%22%2C%22sm-push%22%3A%22unset%22%2C%22md-push%22%3A%22unset%22%2C%22lg-push%22%3A%22unset%22%2C%22xs-overlap%22%3A%22no%22%2C%22sm-overlap%22%3A%22unset%22%2C%22md-overlap%22%3A%22unset%22%2C%22lg-overlap%22%3A%22unset%22%7D%7D%7D”][ffb_paragraph_2 unique_id=”25n85d2a” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22text-is-richtext%22%3A%221%22%2C%22align%22%3A%22text-left%22%2C%22align-sm%22%3A%22%22%2C%22align-md%22%3A%22%22%2C%22align-lg%22%3A%22%22%7D%7D%7D”][ffb_param route=”o gen text”]

Assegnati nuovi riconoscimenti di “Cavaliere del Marketing”

Palazzo Steri, sede del Rettorato dell’Università di Palermo, ha ospitato venerdì 19 dicembre un’importante evento promosso dal Club Dirigenti Marketing e dall’Università di Palermo, primo atto ufficiale di una stretta collaborazione che si intende avviare tra il CDM e l’Ateneo palermitano.

Dopo le introduzioni e i saluti del Prof. Umberto La Commare. Professore ordinario della Facoltà di Ingegneria gestionale di Palermo, in rappresentanza del Rettore Prof. Roberto Lagalla, costretto ad assentarsi da Palermo, e del Presidente del Club Dirigenti Marketing Alessandro La Monica, hanno svolto le loro relazioni sul tema dell’incontro lo stesso Umberto La Commare e Salvatore Limuti, Past President del Club Dirigenti Marketing e A.D. della Marketing Management.

Con diverse focalizzazioni i due relatori hanno sottolineato l’importanza delle conoscenze acquisite, se coniugate con importanti processi innovativi, in uno scenario caratterizzato da accentuata competitività, sollecitata da un regime di globalizzazione dei mercati. Occorrono strumenti e strategie mirate per competere all’interno e al di fuori del mercato nazionale, supportate da figure professionali che non sempre si individuano all’interno delle aziende del sud.

Al termine delle due relazioni, sono stati nominati dal Presidente La Monica i nuovi “Cavaliere del Marketing”, un riconoscimento istituito nel 2010 dal Club Dirigenti Marketing, destinato a Manager che si sono particolarmente distinti per capacità innovative e successi imprenditoriali.

Hanno ottenuto questo riconoscimento e hanno brevemente illustrato le loro performance aziendali:

Tommaso Dragotto che ha creato nel 1963 la Sicily by Car S.p.A. – marchio Auto Europa Autonoleggio – che in pochi anni è diventata una realtà di spicco nel settore dell’autonoleggio.

Ha dimostrato fin dai primi anni dell’attività della sua azienda, di saper leggere con velocità l’evoluzione del mercato, ispirandosi al principio della flessibilità, fattore sempre più importante per i clienti.

Hanno riscosso particolare successo i servizi “Park and Fly” negli aeroporti, il noleggio di furgoni in tutta Italia, oltre al noleggio con autista nella città di Palermo.

Le offerte Sicily by Car vengono promosse attraverso il web , gli aeroporti e la carta stampata.

Riccardo D’Angelo che ha costituito nel 1995 Edisonweb, nella convinzione che un giorno Internet sarebbe stato il sistema operativo globale, dove fondare le nuove relazioni tra persone, cose e aziende.

Attualmente Edisonweb sviluppa Web Signage, un’applicazione che rappresenta la più avveniristica frontiera del Digital Signage e del Marketing di Prossimità, poiché è in grado di visualizzare su totem e display interattivi, ma anche a bordo dei mezzi, informazioni mirate in base al profilo della persona, delle condizioni meteo del momento o della posizione.

Edisonweb si segnala per una spiccata progettualità, immediato problem solving e gestione di team di sviluppo attraverso metodologie agili e secondo processi di qualità certificati.

Alessio Planeta che ha dimostrato con le sue scelte che la crisi può generare opportunità che vanno colte. Consapevole dell’evoluzione degli stili di consumo, ha saputo assecondare la curiosità dei consumatori, gestendo bene nel contempo il fenomeno dell’infedeltà con adeguate strategie di comunicazione, congeniali al settore dei vini.

Una gestione “saggia” che, seguendo i successi di prestigiose cantine venete, ha capitalizzato esperienze storiche, dimostrando che è possibile sviluppare le attività, tenendo salda la coesione di un gruppo familiare.

Sono storie di successi in tutte le fasce di prezzi, alle quali Alessio Planeta ha iniziato ad ispirarsi, per mantenere e consolidare la condizione di un’azienda protagonista nella produzione vinicola siciliana.

Ugo Parodi Giusino che è alla guida di Mosaicoon s.r.l., fondata nel 2010 ed ora con sedi a Londra, Milano, Roma e Mondello (Pa), l’unica realtà nel mercato che si occupa di produzione, distribuzione e tracciamento di contenuti video, gestendo l’intera filiera strategica e creativa per trasformare un brand in una Media Company.

Mosaicoon opera su scala internazionale attraverso un innovativo sistema di comunicazione integrato, basato su tre piattaforme proprietarie: “Creativity”, per l’ideazione e la produzione di progetti creativi e video virali in crowdsourcing, “Plavid”, il network multicanale per la distribuzione online di contenuti brandizzati con oltre 800 milioni di utenti in tutto il mondo, e “Tracking”, un avanzato strumento di monitoraggio in tempo reale della performance delle campagne online.

Effettuate le quattro designazioni, ha preso l’iniziativa il Presidente CDM La Monica che a nome degli altri componenti del Consiglio direttivo del Club, ha voluto attribuire identico riconoscimento al Past President del CDM Salvatore Limuti, per i brillanti risultati ottenuti dalla sua azienda di ricerche di mercato e sondaggi di opinione, la Marketing Management s.r.l., ma soprattutto per la sua vita interamente vissuta nell’area del marketing, che l’ha visto sovente nei panni di docente in corsi dedicati a questa disciplina.

wp_263060 - maggio 16, 2018 - Convegni - Convegni - No Comments

Pino Toro confermato presidente del Club Dirigenti Marketing

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Il 17 aprile del 2018 si è riunita l’assemblea ordinaria del Club Dirigenti Marketing che ha confermato all’unanimità Pino Toro Presidente del Club per il biennio 2018/2020.

Oltre al nuovo Presidente, è stato nominato anche il nuovo consiglio Direttivo:

Past President: Alessandro La Monica;

Vice presidenti: Vittorio Trupia, Antonino Rotondo Salerno;

Consiglio: Rino Alessi, Antonino Rotondo Salerno, Salvatore Limuti, Vittorio Trupia, Marco Ventura, Giacomo Ferrito, Giuseppe Urso, Alessandro Messina;

Colleggio sindacale: Sara Polizzotto, Nicola Gueccia, Pietro Busetta;

Segretario generale: Giacomo Ferrito

Il Presidente Pino Toro ha ringraziato i componenti dell’assemblea per la fiducia accordata per il secondo biennio consecutivo e si è impegnato ad adoperarsi insieme al consiglio direttivo alla crescita del Club

wp_263060 - aprile 17, 2018 - Comunicati stampa, News - Comunicati stampa - No Comments