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La reputazione di un’azienda è l’insieme dei valori ad essa attribuiti, è la forza della conoscenza da essa espresse che consente di trasferire la propria credibilità da un campo all’altro per sviluppare la propria competitività sul mercato.
La reputazione si può misurare e si può potenziare spostando l’azienda dal modello replicativo a quello innovativo.
Questo seminario, ci stimola ad avviarci sull’interessante strada della reputazione
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