[ffb_section_0 unique_id=”25nauuk6″ data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22type%22%3A%22fg-container-large%22%2C%22no-padding%22%3A%220%22%2C%22no-gutter%22%3A%220%22%2C%22gutter-size%22%3A%22%22%2C%22match-col%22%3A%220%22%2C%22match-col-sm%22%3A%22inherit%22%2C%22match-col-md%22%3A%22inherit%22%2C%22match-col-lg%22%3A%22inherit%22%2C%22show-divider%22%3A%220%22%2C%22divider%22%3A%7B%22divider-width%22%3A%221%22%2C%22divider-height%22%3A%22100%25%22%2C%22divider-h-alignment%22%3A%22left%22%2C%22divider-v-alignment%22%3A%22center%22%2C%22divider-color%22%3A%22%23c4c4c4%22%7D%2C%22force-fullwidth%22%3A%220%22%7D%2C%22b-m%22%3A%7B%22pd-lg%22%3A%7B%22t%22%3A%22300%22%7D%7D%7D%7D”][ffb_column_1 unique_id=”25nav8iv” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A0%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22xs%22%3A%2212%22%2C%22sm%22%3A%22unset%22%2C%22md%22%3A12%2C%22lg%22%3A%22unset%22%2C%22is-centered%22%3A0%2C%22not-equalize%22%3A0%2C%22is-bg-clipped%22%3A0%2C%22xs-last%22%3A%22no%22%2C%22sm-last%22%3A%22unset%22%2C%22md-last%22%3A%22unset%22%2C%22lg-last%22%3A%22unset%22%2C%22xs-offset%22%3A%22unset%22%2C%22sm-offset%22%3A%22unset%22%2C%22md-offset%22%3A%22unset%22%2C%22lg-offset%22%3A%22unset%22%2C%22xs-pull%22%3A%22unset%22%2C%22sm-pull%22%3A%22unset%22%2C%22md-pull%22%3A%22unset%22%2C%22lg-pull%22%3A%22unset%22%2C%22xs-push%22%3A%22unset%22%2C%22sm-push%22%3A%22unset%22%2C%22md-push%22%3A%22unset%22%2C%22lg-push%22%3A%22unset%22%2C%22xs-overlap%22%3A%22no%22%2C%22sm-overlap%22%3A%22unset%22%2C%22md-overlap%22%3A%22unset%22%2C%22lg-overlap%22%3A%22unset%22%7D%7D%7D”][ffb_section-heading_2 unique_id=”25navsqp” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22repeated-lines%22%3A%7B%220-%7C-h2%22%3A%7B%22h2%22%3A%7B%22text-is-richtext%22%3A%220%22%7D%7D%7D%7D%7D%7D”][ffb_param route=”o gen repeated-lines 0-|-h2 h2 text”]La storia[/ffb_param][/ffb_section-heading_2][/ffb_column_1][/ffb_section_0][ffb_section_0 unique_id=”25nb0p0d” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22type%22%3A%22fg-container-large%22%2C%22no-padding%22%3A%220%22%2C%22no-gutter%22%3A%220%22%2C%22gutter-size%22%3A%22%22%2C%22match-col%22%3A%220%22%2C%22match-col-sm%22%3A%22inherit%22%2C%22match-col-md%22%3A%22inherit%22%2C%22match-col-lg%22%3A%22inherit%22%2C%22show-divider%22%3A%220%22%2C%22divider%22%3A%7B%22divider-width%22%3A%221%22%2C%22divider-height%22%3A%22100%25%22%2C%22divider-h-alignment%22%3A%22left%22%2C%22divider-v-alignment%22%3A%22center%22%2C%22divider-color%22%3A%22%23c4c4c4%22%7D%2C%22force-fullwidth%22%3A%220%22%7D%2C%22b-m%22%3A%7B%22pd-lg%22%3A%7B%22b%22%3A%2260%22%7D%7D%7D%7D”][ffb_column_1 unique_id=”25nb0q0k” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A0%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22xs%22%3A%2212%22%2C%22sm%22%3A%22unset%22%2C%22md%22%3A9%2C%22lg%22%3A%22unset%22%2C%22is-centered%22%3A0%2C%22not-equalize%22%3A0%2C%22is-bg-clipped%22%3A0%2C%22xs-last%22%3A%22no%22%2C%22sm-last%22%3A%22unset%22%2C%22md-last%22%3A%22unset%22%2C%22lg-last%22%3A%22unset%22%2C%22xs-offset%22%3A%22unset%22%2C%22sm-offset%22%3A%22unset%22%2C%22md-offset%22%3A%22unset%22%2C%22lg-offset%22%3A%22unset%22%2C%22xs-pull%22%3A%22unset%22%2C%22sm-pull%22%3A%22unset%22%2C%22md-pull%22%3A%22unset%22%2C%22lg-pull%22%3A%22unset%22%2C%22xs-push%22%3A%22unset%22%2C%22sm-push%22%3A%22unset%22%2C%22md-push%22%3A%22unset%22%2C%22lg-push%22%3A%22unset%22%2C%22xs-overlap%22%3A%22no%22%2C%22sm-overlap%22%3A%22unset%22%2C%22md-overlap%22%3A%22unset%22%2C%22lg-overlap%22%3A%22unset%22%7D%7D%7D”][ffb_paragraph_2 unique_id=”25nb11gr” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22text-is-richtext%22%3A%221%22%2C%22align%22%3A%22text-left%22%2C%22align-sm%22%3A%22%22%2C%22align-md%22%3A%22%22%2C%22align-lg%22%3A%22%22%7D%7D%7D”][ffb_param route=”o gen text”]
Il Club Dirigenti Marketing nasce a Caltanissetta nel 1985 per volontà di dieci fondatori molto sensibili alle problematiche economiche della Sicilia, con l’obiettivo di divulgare la cultura del marketing e della comunicazione, costituire un centro per lo scambio di idee ed esperienze sul piano professionale e umano, promuovere iniziative per migliorare la conoscenza delle moderne concezioni e tecniche del marketing e della comunicazione.
Dall’anno della fondazione sono state realizzate 125 iniziative, tra convegni, corsi, seminari, incontri con protagonisti del marketing e della comunicazione, visite aziendali.
Il Club Dirigenti Marketing organizza annualmente il “Premio Agorà” della comunicazione pubblicitaria, che giunge nel 2013 alla XXVI edizione.
INIZIATIVE REALIZZATE DAL 2009 AD OGGI
2009
– Confindustria Palermo: Convegno “L’ANNO CHE VERRA’” – Scenario, Previsioni e Strategie
– Confindustria Palermo: 1° Seminario Anticrisi: “COME FARE UN PIANO D’AZIONE PER IL CAMBIAMENTO“
– Palermo, Villa Malfitano: XXII PREMIO AGORA’
– Resuttano, Agriturismo Monaco di Mezzo: 1° incontro con manager di successo: “PICCOLE AZIENDE, GRANDE MARKETING” – Incontro con Giulio Salvaggio, Direttore Generale Ariosto S.p.A.
– Marsala, Azienda vinicola Donnafugata: 2° incontro con manager di successo: “IL FUTURO DI BACCO” – Due strategie a confronto – Incontro con Maurizio Ghiori (Calatrasi) e Giacomo Rallo (Donnafugata)
– Palermo, Ristorante “Alla Corte dei Normanni” – Cena sociale e scambio di auguri dei Soci del Club
2010
– Palermo, Camera di Commercio: convegno in collaborazione con Confcommercio PA sulla DISTRIBUZIONE COMMERCIALE A PALERMO: “Prospettive dopo l’apertura dei Centri Commerciali“
– Palermo, Museo del Mare – Arsenale Borbonico: AGORA’ ON AIR – La kermesse del Marketing – Celebrazione del 25° Anniversario del Club – Premiazione XXIII edizione Premio Agorà – Premiazione Cavalieri del Marketing – Incontro tra le Associazioni di categoria..
– Catania, Expobit delle Ciminiere: Report su “Agorà on air 2010” e presentazione della XXIV edizione 2011 del “PREMIO AGORA’”
– Salemi, Castello normanno: Convegno sul tema “IL CITTADINO, UN CLIENTE ESIGENTE” – Applicazione del Marketing alla cosa pubblica, assieme a Vittorio Sgarbi, Sindaco di Salemi
– Catania, Expobit delle Ciminiere: Convegno sul tema “TERRITORIO E PRODOTTO: quale marketing per l’internazionalizzazione delle imprese“, in collaborazione con l’Assessorato Regionale alle Attività Produttive
– Aci S.Antonio e Viagrande (CT): 3° incontro con manager di successo: Incontro con Giuseppe Benanti, Presidente SIFI S.p.A. – Visita dei Soci del Club alla SIFI e alla Cantina Benanti
– Palermo, Ristorante “Baciamo le mani”: CENA SOCIALE e scambio di auguri dei Soci del Club Dirigenti Marketing.
2011
– Confindustria Palermo: Convegno “Web MARKETING per le strategie aziendali in Sicilia”.
Palermo, Palazzo Petyx della Banca Popolare S. Angelo: XXIV PREMIO AGORà per Agenzie e Committenti pubblicitari
– Confindustria Catania: ripetizione del convegno sul tem “WEB MARKETING PER LE STRATEGIE AZIENDALI IN SICILIA”
– Palermo, Sala gialla di Palazzo dei Normanni: All’interno delle “Giornate dell’economia” organizzate dalla Fondazione Curella, Convegno sul tema “COME USCIRE DALL’ANGOLO” prendendo spunto da una ricerca effettuata dalla Marketing Management per il Club Dirigenti Marketing, dal titolo: “Come si attrezzano le aziende siciliane per affrontare la crisi”.
– Caltanissetta, Villa Barrile: 4° episodia della serie “Incontri con manager di successo” – Testimonianze di Manfredi Barbera e Giuseppe Condorelli – cena conviviale di fine d’anno
2012
– Palermo, Confindustria Palermo, convegno sul tema: “Navigare sicuri nel tempestoso MERCATO DEL VINO”
– Facoltà di Economia, avvio del “MASTER IN MARKETING MANAGEMENT”, con la collaborazione del Club Dirigenti Marketing.
– Catania, Aula Magna Facoltà di Economia: Convegno sul tema “COME OPERARE FUORI DALLE MURA – Strategie e politiche aziendali per l’estero”
– Palermo, Villa Malfitano: XXV edizione del Premio Agorà
– Palermo, Confindustria PA, Convegno “Nuove strategie e media in periodo di crisi”
– Focus Group a Palermo (Marketing Management) e Catania (Facoltà di Economia): “Una nuova gestione politica per una forte competitività regionale”
2013
– Palermo Confindustria Sicilia Convegno “Scenari e soluzioni per la crisi dell’auto in Sicilia”,
– Palermo, Excelsior Hilton Cerimonia conclusiva del XXVI Premio Agorà
– Palermo, Palazzo Brunaccini 11 Forum “Il cambiamento nella politica, di contenuto e di forma“.
[/ffb_param][/ffb_paragraph_2][/ffb_column_1][ffb_column_1 unique_id=”25ndlvsq” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A0%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22xs%22%3A%2212%22%2C%22sm%22%3A%22unset%22%2C%22md%22%3A3%2C%22lg%22%3A%22unset%22%2C%22is-centered%22%3A0%2C%22not-equalize%22%3A0%2C%22is-bg-clipped%22%3A0%2C%22xs-last%22%3A%22no%22%2C%22sm-last%22%3A%22unset%22%2C%22md-last%22%3A%22unset%22%2C%22lg-last%22%3A%22unset%22%2C%22xs-offset%22%3A%22unset%22%2C%22sm-offset%22%3A%22unset%22%2C%22md-offset%22%3A%22unset%22%2C%22lg-offset%22%3A%22unset%22%2C%22xs-pull%22%3A%22unset%22%2C%22sm-pull%22%3A%22unset%22%2C%22md-pull%22%3A%22unset%22%2C%22lg-pull%22%3A%22unset%22%2C%22xs-push%22%3A%22unset%22%2C%22sm-push%22%3A%22unset%22%2C%22md-push%22%3A%22unset%22%2C%22lg-push%22%3A%22unset%22%2C%22xs-overlap%22%3A%22no%22%2C%22sm-overlap%22%3A%22unset%22%2C%22md-overlap%22%3A%22unset%22%2C%22lg-overlap%22%3A%22unset%22%7D%7D%7D”][ffb_image_2 unique_id=”25ndm65c” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22img%22%3A%7B%22img%22%3A%22%7B%5C%22id%5C%22%3A1107%2C%5C%22url%5C%22%3A%5C%22https%3A%2F%2Fwww.clubdirigentimarketing.org%2Fwp-content%2Fuploads%2F2018%2F05%2Flogo-cdm.jpg%5C%22%2C%5C%22width%5C%22%3A472%2C%5C%22height%5C%22%3A197%7D%22%2C%22fullwidth%22%3A%221%22%7D%2C%22blank%22%3A%22null%22%7D%7D%7D”][/ffb_image_2][/ffb_column_1][/ffb_section_0]