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Il Club Dirigenti Marketing è un’associazione regionale senza fini di lucro, completamente autofinanziata.
Nasce nell’Aprile del 1985, a Caltanissetta, per volontà di dieci soci fondatori, tra i quali alcuni dirigenti della Società F.lli Averna S.p.A., molto sensibili alle problematiche economiche dell’isola.
In fase di costituzione, il nucleo fondatore ha fissato dei fini importanti ed inscindibili per regolamentare e dare impulso alle attività dell’associazione, e cioè:
1) Divulgare la cultura di marketing;
2) Costituire un centro per lo scambio di idee ed esperienze sul piano professionale e umano;
3) Promuovere iniziative culturali per migliorare la conoscenza delle moderne concezioni e tecniche del marketing ed il loro sviluppo;
4) Migliorare il sistema informativo tramite istituzione di un servizio Banca Dati.
Il C.D.M. che non ha scopi sindacali o politici, si propone come luogo di incontro e di verifica per i managers siciliani.
Per conseguire gli obiettivi fissati, sono state nominate delle Commissioni, che operano all’interno del Club e che si occupano essenzialmente della formazione ed organizzazione di convegni, seminari, studi, insieme al Consiglio Direttivo, che coordina tutte le iniziative itineranti.
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